Film Industry - Distribution

Objectives:

• To be able to indicate how film distribution works.
• To begin to understand the difference between the US and UK film systems.

Keywords:

Producers

Distributors

Exhibitor

Studios

A film distributor is the link between the producer and the exhibitors (the cinema chains and television networks) their aim is to get as many people as possible to see the film.

The distributor markets the film and develops an appropriate advertising campaign.

To market successfully the distributor has to target the appropriate audience.

This can be easy if there is a star but harder in the case of low budget independant films.

After learning about the film industry and distribution, we were then given the task of researching a new Hollywood film on IMDB.com that hasn't been released yet and create a PowePoint on the specific distributor of the film to try and cover all aspects of the following questions;

• Who are they?
• Why are they distributing this film?
• Identify the main target audience, their interests and media use and any secondary/mass audience apeal.
• Idetify key cast/crew/pre-existing property and the film's USP.
• Identify the success of similar films by the recent director and/or key cast.

The task was optional in whether you wanted to do it in pairs or independantly. I chose to do it independantly as although it maybe a lot more simpler and less work when doing it in pairs, i feel that i would learn more about distribution if doing the PowerPoint by myself as then i would be able to answer all the aspects of this task independantly and gain more knowledge on the subject. Below this is my distrbution PowerPoint on the film Sherlock Holmes - A Game Of Shadows.

Sherlock Holmes - Warner Bros (distributor)