How To Write A Pitch

First - The pitch opening should be brief, one short sentence to introduce your film to the buyers.

Second - People should already understand the building block of the pitch. Such as for the film Se7en the audience understand that the building block for this is the seven deadly sins.

The pitch should also be no longer than 7-8 minutes long.

The pitch should also include; what the film is about but also the themes and messages it us trying to communicate. Furthermore it should include;

• a general outline of story
• apply Todorov's narrative theory
• consider a whole story for the pitch

These are some of the questions you should consider when writing a pitch;

• What genre is your film?
• What other films in this genre have inspired your film/is your film similar too?
• Who is the target audience for your film?
• When will the film be released (what season?)
• How much will your film cost to make?
• How much will it make?
• Who will star in the film?
• Who will direct the film?

Using the Questions above and what i have learnt from this post of how to write a pitch, i have now been given the task in my group to write a pitch for the film that we have made. Our Pitch will have to cover all apsects of what is written above in order to make it a good pitch and in order to do this my group have to create a presentaion in which we will present to the class who will give us feedback on our pitch and the film idea in general.

The Distribution Process

There are several critical things the distributor must consider in order to create a productive campaign:

Who is the target audience?
The distributor will think about the demographic and psychographic profile of the larget audience.
Demographic profile includes: gender, age, socio-eonomic class and ethnicity.
There are many measures used for identifying psychographics proflies, however that most commonly used by advertisers is Young and Rubicam's 4Cs (cross cultural consumer characterisation)

What do the target audience do?
what magazines and newspapersdo they read? where do they travel and how? what are their interests? what other films are they likely to watch?
The distributor will aim to define everything about the audience, in order to maximise profit for the film, by targeting advertising in the most appropriate places. For example, if the audience is unlikely to take public transport, but likely to purchase political magazines the distributor can avoid the tube station posters and instead buy advertising space in The Economist.
The distributor will find out about their audience through surveys and data analysis and will divide their data into three areas:
1) who the audience is
2) what they think
3) their media

Is there a wider audience this film could apeal to?
Major studio projects are so successful because they are mainly family films. Distributors will look for secondry audiences or whether a film has mass audience appeal, they may create a number of different poster campaigns for example in order to appeal to these different audiences. This means they could advertise the film in trailers and posters as action/adventure (mass appeal), then Science Fiction and Romance (secondary audience) if there are elements of these genres in the film.

What majorcast or crew are involved in the project?
The distributor will consider how to maximise the exposure of key cast and crew, measuring the successful of their most recent productions will not only allow the distributor to see what audiences particular stars attract and perhaps widen the audience appeal in the marketing campaign, but it will also allow them to see which see which stars or crew (mainly the director/producer) should feature prominently in the advertising campaign.

Film Industry - Distribution

Objectives:

• To be able to indicate how film distribution works.
• To begin to understand the difference between the US and UK film systems.

Keywords:

Producers

Distributors

Exhibitor

Studios

A film distributor is the link between the producer and the exhibitors (the cinema chains and television networks) their aim is to get as many people as possible to see the film.

The distributor markets the film and develops an appropriate advertising campaign.

To market successfully the distributor has to target the appropriate audience.

This can be easy if there is a star but harder in the case of low budget independant films.

After learning about the film industry and distribution, we were then given the task of researching a new Hollywood film on IMDB.com that hasn't been released yet and create a PowePoint on the specific distributor of the film to try and cover all aspects of the following questions;

• Who are they?
• Why are they distributing this film?
• Identify the main target audience, their interests and media use and any secondary/mass audience apeal.
• Idetify key cast/crew/pre-existing property and the film's USP.
• Identify the success of similar films by the recent director and/or key cast.

The task was optional in whether you wanted to do it in pairs or independantly. I chose to do it independantly as although it maybe a lot more simpler and less work when doing it in pairs, i feel that i would learn more about distribution if doing the PowerPoint by myself as then i would be able to answer all the aspects of this task independantly and gain more knowledge on the subject. Below this is my distrbution PowerPoint on the film Sherlock Holmes - A Game Of Shadows.

Sherlock Holmes - Warner Bros (distributor)